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NIKE (Nike) was founded in 1963, officially named in 1978, known as the "new world created nearly 20 years of the most successful consumer goods companies," it is famous for the global sporting goods brand. Production of sporting goods including sports shoes, sportswear, sports equipment and so on.
Cooperation with Kobe Bryant for a decade, designer Eric? Alwar committed to new highs, create a new pattern of shoes industry. From 2008 redefined Hyperdunk basketball shoe design and materials, to 2009 KOBE 4 low to help design and provoked a lot of controversy, and then in 2014 for the first time KOBE 9 Flyknit technology in basketball shoes, and Iva Bryant has been designed to introduce unexpected new realm.
The Nike Kobe Creative design concept and promote the birth of Kobe Bryant's signature shoe tenth, and mixing cushioning design, advanced traction systems integration and seamless uppers. Technological innovation, combined with inspiration from Kobe to show their openness and willingness to adopt transparency midsole and outsole designed to allow KOBE 10 Low stand out from many of the shoes.